The AFA closed an agreement with different cinema chains to deliver next River-Boca through the big screen. The initiative would be a test pilot for the World Cup.
The next “Superclásico”, which will be played March 21 at La Bombonera, could be transmitted through different cinemas. This is being planned by the Argentine Football Association and some cinema chains, such as Hoyts, Cinemark and Showcase. Although, the initiative which has been already confirmed, awoke many questions related to the competition and public safety.
Today La Nación newspaper reported that the idea of these cinema chains is to use a European modality which has already been used both in Spain and England during the past few months. But the problem is that now everyone can see matches at home in Argentina and maybe not everybody will attend to the Super Derby. That’s why, maybe, the same will be happening in the World Cup.
Still, those who are promoting this initiative are very optimistic and are analyzing the possibility to watch the games in high definition and in truly giant screens. And also they will be offering special services before and during matches, and they think this will be the key to attract the audience, especially those fans who hope to share each match surrounded by people, as if they were in the court.
